Harnessing the power of the many sophisticated marketing technologies available is a good move for business, but only if you keep your customer in mind. Business growth relies upon technology, this is an undisputed fact, but more important than any tool or piece of software is the people you are selling to. Getting to know your customer when they’re not someone face-to-face does present problems, but the extensive volume of data to play with means savvy marketers can get a broader picture than ever before. Tracking the right metrics and carrying out the right social
Why MarTech is a Strategic Imperative for Business Growth
Marketing technology has been on the rise over the last decade, let alone years. If you haven’t embraced MarTech yet, and work in marketing (or sales, for that matter), then you better get on-board before you get left behind! New marketing technology has given businesses opportunities to build impactful and measurable marketing campaigns, analyse marketing data in real-time, and automate their marketing to drive conversions, productivity and ROI up, while lowering costs, time and inefficiencies. That’s what we’re going to talk more about in this article – how marketing technology helps brands to grow, while