Customer Relationship Management, Ecommerce and Retail

B2C CRM is Critical to Customer Facing Businesses

Consumers in today’s market are more empowered than ever before, actively looking for opportunities to engage with businesses and brands. The massive power shift to consumers has happened swiftly and left most companies woefully ill-equipped to harness all of the new information consumers began providing in new ways. Though almost every sophisticated consumer-facing business employs CRM solutions to manage customers and prospects, most of them are based on decades-old technology — and they were designed primarily to handle B2B sales. Most companies rely on disparate customer records within POS, eCommerce, or Marketing platforms that do