Denis Zhinko

Denis is the head of CRM and Collaboration for ScienceSoft. He has more than 14 years of professional experience in IT, doing professional application development, enterprise systems design and project management on CRM, ERP and Enterprise Portals.
  • CRM and Data PlatformsPersonalization

    A Smart Approach to Email Personalization Explained

    Marketers tend to see email personalization as a clue to the higher effectiveness of email campaigns and use it massively. But we believe that a wise approach to email personalization gives better results from a cost-effectiveness viewpoint. We intend our article to unfold from good old bulk emailing to sophisticated email personalization in order to show how different techniques work depending…

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