Workflows: Best Practices for Automating Today’s Marketing Department

In the age of content marketing, PPC campaigns and mobile apps, antiquated tools like pen and paper have no place in today’s dynamic marketing landscape. However, time and time again, marketers return to outdated tools for their vital processes, leaving campaigns vulnerable to error and miscommunication. Implementing automated workflows is one of the smartest ways to weed out these inefficiencies. With better tools in place, marketers can pinpoint and automate their most repetitive, cumbersome tasks,