Erik Severinghaus's Articles on Martech Zone

Total articles: 1
Erik Severinghaus

Erik Severinghaus

Erik has been developing new products and bringing them to market for 20 years, resulting in hundreds of millions of dollars of exits and revenue generated. Prior to leading strategy at SpringCM, Erik was Founder and CEO of SimpleRelevance, a highly acclaimed machine learning platform to optimize digital marketing. In 2015, SimpleRelevance sold to Rise Interactive, where Erik led the Account Strategy and Personalization business units.
  • Content MarketingWorkflow
    Erik SeveringhausSep 6, 2017

    Workflows: Best Practices for Automating Today’s Marketing Department

    In the age of content marketing, PPC campaigns and mobile apps, antiquated tools like pen and paper have no place in today’s dynamic marketing landscape. However, time and time again, marketers return to outdated tools for their vital processes, leaving campaigns vulnerable to error and miscommunication. Implementing automated workflows is one of the smartest ways to weed out these inefficiencies.…

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