AdTech

All You Need To Know About Ad Recovery

One of the biggest challenges for publishers and any marketer today are ad blockers. For marketers, rising ad blocking rates result in the inability to reach the coveted adblocking audience. In addition, high ad blocking rates lead to smaller ad inventory, which may eventually increase CPM rates. Since ad blockers came into play over a decade ago, adblocking rates have skyrocketed, acquiring millions of users and spreading to every platform. One of the latest findings of our research team at Uponit is that the current rate of ad blocking in the US is 33.1%. This means that 3 out of 10 users

Read More...