Guy Goldstein's Articles on Martech Zone

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Guy Goldstein

Guy is a Marketing Automation and Operations Consultant. G8 Technological uses a comprehensive hybrid approach to marketing automation, drawing both from traditional marketing and information marketing experience to help clients achieve success. Relying on experience and analytics G8 works closely with its clients to provide finely tuned, customized mixed-marketing to individual client businesses.

Sales Enablement, Automation, and Performance

Guy GoldsteinOct 10, 2016

Marketo Account-Based Marketing: What You Need to Know

Marketo released its Account Based Marketing (ABM) module as part of an increasing effort to better support business relationships. While the tool itself is an early version and shows a great deal of promise, there are some ways in which ABM is set to transform businesses that start using the platform. Marketo defines three distinct elements of its ABM solution:…

Marketo Account-Based Marketing: What You Need to Know

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