Garin Hobbs

Garin is the Director of Deal Strategy at Iterable, a platform empowering B2C marketers to take control of their cross-channel messaging strategy by leveraging a highly flexible and scalable data model to inform a cross channel 1:1 conversation via email, mobile, web and social channels.
  • Content MarketingMarketing Personalization

    Should Marketers Give Up On Personalization?

    A recent Gartner article reported: By 2025, 80% of marketers who have invested in personalization will abandon their efforts.Predicts 2020: Marketers, They’re Just Not That Into You. Now, this may seem a somewhat alarmist point of view, but what’s missing is the context, and I think it’s this… It’s a fairly universal truth that the difficulty of a task is…


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