Should Marketers Give Up On Personalization?

A recent Gartner article reported: By 2025, 80% of marketers who have invested in personalization will abandon their efforts. Predicts 2020: Marketers, They’re Just Not That Into You. Now, this may seem a somewhat alarmist point of view, but what’s missing is the context, and I think it’s this… It’s a fairly universal truth that the difficulty of a task is measured in relation to the tools and resources at one’s disposal. For example, digging