AdTech, Big Data, Content Marketing, Data, Ecommerce and Retail, Technology

Baking in “Intelligence” to Drive-to-Web Campaigns

The modern “drive to web” campaign is much more than simply pushing consumers to a linked landing page. It’s leveraging technology and marketing software which is ever-evolving, and understanding how to create dynamic and personalized campaigns that produce web results. A Shift in Focus An advantage that an advanced agency such as Hawthorne holds is the ability to look not only at analytics, but also to consider the overall user experience and engagement. This is the key to attracting and retaining website visitors who take action, the ability to match content to consumer behaviors and demand. Companies need to pair

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