George Leon's Articles on Martech Zone

Total articles: 1
George Leon

George Leon

George Leon oversees Hawthorne's media strategy, execution, data science and analytics on behalf of a broad range of major brand clients including 3M, Brother International, Equifax, Hamilton Beach, HomeAdvisor.com, Transamerica and zulily. Hawthorne is an award winning technology-based advertising agency specializing in analytics and accountable brand campaigns for over 30-years.
  • Advertising Technologyintelligent
    George LeonMar 21, 2017

    Baking in “Intelligence” to Drive-to-Web Campaigns

    The modern “drive to web” campaign is much more than simply pushing consumers to a linked landing page. It’s leveraging technology and marketing software which is ever-evolving, and understanding how to create dynamic and personalized campaigns that produce web results. A Shift in Focus An advantage that an advanced agency such as Hawthorne holds is the ability to look not…

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