Creating compelling marketing copy comes down to providing value for your fans. This doesn’t happen overnight. In fact, writing marketing content that will be meaningful and impactful for a diverse audience is a huge task. These five tips provide a strategic starting point for newbies while providing deeper wisdom for the more experienced folks. Tip #1: Start With The End In Mind The first principle of successful marketing is to have a vision. This vision must go beyond selling products and services, instead focusing on what impact the brand intends to have on the world.