Virtual and augmented reality are going to play a larger role in your future. TechCrunch predicts that mobile AR will most likely be a $100 billion market within 4 years! It doesn’t matter if you work for a cutting-edge technology company, or in a showroom selling office furniture, your business will benefit in some way by an immersive marketing experience. What’s the difference between VR and AR? Virtual reality (VR) is a digital recreation of the environment around the user, while augmented reality (AR) overlays virtual elements in the real world. Don’t believe me? Take a
3 Reasons to Expand Marketing Reach with Video
Video is one of the most powerful marketing tools in your arsenal to expand marketing reach, yet it is often overlooked, underutilized and/or misunderstood. There is no question that video content production is intimidating. Equipment can be expensive; the editing process time-consuming, and finding confidence in front of a camera does not always come easy. Thankfully we have so many options available today to help overcome these challenges. The newest smartphones offer 4K video, editing software has become more accessible and easier to use, and you can practice your on-camera skills in social networks like