The Arrival of Immersive Marketing, Journalism, and Education

Virtual and augmented reality are going to play a larger role in your future. TechCrunch predicts that mobile AR will most likely be a $100 billion market within 4 years! It doesn’t matter if you work for a cutting-edge technology company, or in a showroom selling office furniture, your business will benefit in some way by an immersive marketing experience. What’s the difference between VR and AR? Virtual reality (VR) is a digital recreation of the

3 Reasons to Expand Marketing Reach with Video

Video is one of the most powerful marketing tools in your arsenal to expand marketing reach, yet it is often overlooked, underutilized and/or misunderstood. There is no question that video content production is intimidating. Equipment can be expensive; the editing process time-consuming, and finding confidence in front of a camera does not always come easy. Thankfully we have so many options available today to help overcome these challenges. The newest smartphones offer 4K video, editing