Juliette Anderson's Articles on Martech Zone
-
E-commerce and Retail
E-commerce Product Reviews: 7 Reasons Why Online Reviews Are Essential for Your Brand
One may have noticed how it is becoming more and more common for businesses, especially for those in the e-commerce sector, to include reviews on their websites. This is not a case of a fad, but a development that has proven to be highly effective in earning the trust of customers. For e-commerce businesses, it is vital to winning the trust…