4 Steps to Sharpen Your Go-to-Market Focus in 2019

As we ramp up for a successful 2019, one topic that’s top of mind for many B2B sales and marketing leaders I’ve spoken with is their go-to-market strategy. What it boils down to for many executives is whether their company is targeting the right market segments and how well they are prepared to execute their strategy.  Why does this matter? Having a strong go-to-market strategy is strongly correlated to revenue performance. In our last surveyof 500