Analytics & Testing, Content Marketing, Search Marketing

Google Analytics: Essential Report Metrics for Content Marketing

The term content marketing is rather buzzworthy these days. Most company leaders and marketers know they need to be doing content marketing, and many have gone so far as to create and implement a strategy. The issue facing most marketing professionals is: We all know that telling the C-Suite team that we should start or continue content marketing because everyone else is doing it won’t cut it. There are several essential metrics that provide insight into content marketing efforts, what is working, what isn’t working, and where there are gaps. Site Content Regardless of whether your digital strategy includes a

Read More...