Jeff Epstein's Articles on Martech Zone
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Sales Enablement
Allocadia: Build, Track, and Measure your Marketing Plans with Greater Confidence And Control
Growing complexity and mounting pressure to prove impact are just two reasons why marketing is more challenging today than it has ever been before. The combination of more available channels, more informed customers, the proliferation of data, and the constant need to prove contribution to revenue and other goals has resulted in mounting pressure on marketers to become more thoughtful…