Jeff Epstein's Articles on Martech Zone

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Jeff Epstein

Helping the world's most advanced marketing organizations increase revenue and deliver greater value to their customers with the Allocadia Marketing Performance Management platform, the world's most powerful planning, budgeting, and performance management solution.

Sales Enablement, Automation, and Performance

Jeff EpsteinNov 28, 2017

Allocadia: Build, Track, and Measure your Marketing Plans with Greater Confidence And Control

Growing complexity and mounting pressure to prove impact are just two reasons why marketing is more challenging today than it has ever been before. The combination of more available channels, more informed customers, the proliferation of data, and the constant need to prove contribution to revenue and other goals has resulted in mounting pressure on marketers to become more thoughtful…

Allocadia: Build, Track, and Measure your Marketing Plans with Greater Confidence And Control

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