Influencer Marketing,

How to Own Digital Transformation with Influencer Relations

Your customers are becoming more informed, empowered, demanding, discerning, and elusive. The tactics and metrics of the past no longer align with how people make decisions in today’s digital and connected world. By implementing technology marketers are able to fundamentally impact the way brands view the customer journey. In fact, 34% of digital transformation is lead by CMOs compared to only 19% being spearheaded by CTOs and CIOs. For marketers, this shift comes as a double-edged sword. By leveraging digital transformation, CMOs can impact every micro-moment along the customer journey. On the other hand, with 70% of attempts at change

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