Your customers are becoming more informed, empowered, demanding, discerning, and elusive. The tactics and metrics of the past no longer align with how people make decisions in today’s digital and connected world. By implementing technology marketers are able to fundamentally impact the way brands view the customer journey. In fact, 34% of digital transformation is lead by CMOs compared to only 19% being spearheaded by CTOs and CIOs. For marketers, this shift comes as a double-edged sword. By leveraging digital transformation, CMOs can impact every micro-moment along the customer journey. On the other hand, with
Articles by Jordan Feise
Jordan Feise
Jordan Feise is the Influencer Marketing Manager at Traackr, an influencer management platform. Jordan is passionate about building relationships with innovative thinkers and change agents in the marketing space. Feel free to tweet @jfeiseee with all of your burning influencer relations questions.