Jeff Foster's Articles on Martech Zone
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Social Media & Influencer Marketing
The New Big Deal of Influencer Marketing – with Examples
I should start by saying don’t miss Douglas Karr’s presentation on influencer marketing at Social Media Marketing World! What is Influencer Marketing? It means convincing influential people, bloggers, or celebrities with big followings to promote your brand on their online accounts. Ideally, they would do it for free, but you pay to play. This is a growing market, and the…