The New Big Deal of Influencer Marketing – with Examples

I should start off by saying don’t miss Douglas Karr’s presentation on influencer marketing at Social Media Marketing World! What is Influencer Marketing? Basically, it means convincing influential people, bloggers or celebrities with big followings to promote your brand on their personal online accounts.  Ideally they would do it for free, but the reality is you pay to play. This is a growing market and the returns can yield your brand big success when activated correctly. I know this may sound a little digital back-alley but there is nothing new or shady about this form of advertising, or as we

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