Jessica Hawthorne-Castro's Articles on Martech Zone
-
E-commerce and Retail
Priming the Omnichannel for Black Friday and Cyber Monday
There’s no question about it, retail is undergoing a dynamic transformation. The constant flux among all the channels is forcing retailers to sharpen their sales and marketing strategies, especially as they approach Black Friday and Cyber Monday. Digital sales, which include online and mobile, are clearly the bright spots in retail. Cyber Monday 2016 claimed the title for the largest…
-
Advertising Technology
Leveraging TV to Lift Brands
Pulling in new customers while improving the overall brand image is a persistent challenge for marketers. With a fragmented media landscape and the distractions of multi-screening, it’s difficult to adjust to the desires of consumers with targeted messaging. Marketers confronted with this challenge often turn to the “throw it at the wall to see if it sticks” approach, instead of…
-
Advertising Technology
Television’s Dynamic Evolution Continues
As digital advertising methods proliferate and morph, companies funnel more money into television advertising to reach viewers who spend 22-36 hours watching TV every week. Despite what the advertising industry rumblings might lead us to believe over the past few years citing the decline of television as we know it, television advertising is instead alive, well, and producing solid results.…