Jessica Hawthorne-Castro

Jessica Hawthorne-Castro, CEO of Hawthorne, has strategically positioned the agency at the forefront of the new marketing revolution of advertising where art meets science. From creative and production to media and analytics, Jessica is committed to premium quality and innovation throughout all agency disciplines. Her role principally involves fostering long-standing client relationships to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response.
  • Ecommerce and RetailBlack Friday And Cyber Monday Sale

    Priming the Omnichannel for Black Friday and Cyber Monday

    There’s no question about it, retail is undergoing a dynamic transformation. The constant flux among all the channels is forcing retailers to sharpen their sales and marketing strategies, especially as they approach Black Friday and Cyber Monday. Digital sales, which include online and mobile, are clearly the bright spots in retail. Cyber Monday 2016 claimed the title for the largest…

  • Advertising Technologytelevision branding

    Leveraging TV to Lift Brands

    Pulling in new customers while improving the overall brand image is a persistent challenge for marketers. With a fragmented media landscape and the distractions of multi-screening, it’s difficult to adjust to the desires of consumers with targeted messaging. Marketers confronted with this challenge often turn to the “throw it at the wall to see if it sticks” approach, instead of…

  • Advertising Technology

    Television’s Dynamic Evolution Continues

    As digital advertising methods proliferate and morph, companies funnel more money into television advertising to reach viewers who spend 22-36 hours watching TV every week. Despite what the advertising industry rumblings might lead us to believe over the past few years citing the decline of television as we know it, television advertising is instead alive, well, and producing solid results.…


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