John Koetsier's Articles on Martech Zone

Total articles: 1

John Koetsier

John Koetsier is a journalist, analyst, and futurist. As Mobile Economist at TUNE, I forecast and analyze trends affecting the mobile ecosystem. I've been a journalist, analyst, and corporate executive, and have chronicled the rise of the mobile economy. Before joining TUNE, I built the VB Insight research team at VentureBeat and managed teams creating software for partners like Intel and Disney. In addition, I've led technical teams, built social sites and mobile apps, and consulted on mobile, social, and IoT. In 2014, I was named to Folio's top 100 of the media industry's "most innovative entrepreneurs and market shaker-uppers." I live in British Columbia, Canada with my family, where I coach baseball and hockey, though not at the same time.

Content Marketing

John KoetsierDec 18, 2017

Synergy: How Marketers Amplify Owned Media with Paid and Paid Media with Owned

Treating paid marketing and owned marketing separately costs marketers conversions, ranking and revenue. Most marketers evaluate channels separately, or, split out paid, earned, and owned marketing. The result? You leave 50-100% of your potential results on the table. I recently asked almost a hundred CMOs and marketing executives: How do organic and paid marketing influence and amplify each other? Their…

Synergy: How Marketers Amplify Owned Media with Paid and Paid Media with Owned

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