Analytics & Testing, Content Marketing, Mobile and Tablet Marketing,

Information Generation: Reaching Millennials with a Data-Driven Approach

According to a recent survey by Zillow, millennials spend more time researching, shopping around for the best option and comparing prices before making a purchase. And while this new era of the ultra-informed consumer represents a major shift for brands and companies, it also provides a golden opportunity. While many marketers have shifted their marketing mix to focus on digital activities, it is equally important to take advantage of the same treasure trove of data that today’s millennials are utilizing. The use of recent advancements in research and data technology need not be limited to the consumer side. Companies can fight data

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