James Scherer's Articles on Martech Zone
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Social Media & Influencer Marketing
How to Get the Most Out of your Facebook Ad Campaign with Landing Pages
There’s no point in spending a dime on any online ad if you haven’t made sure the page that ad is sending people to is ready to receive them. It’s like creating flyers, TV ads and a billboard promoting your new restaurant, and then, when people arrive at the address you’ve given, the place is dingy, dark, filled with rats…