KC Karnes's Articles on Martech Zone

Total articles: 1
KC Karnes

KC Karnes

KC Karnes is a well-known marketing strategist and entrepreneur responsible for growing some of the hottest technology companies in Silicon Valley, including CleverTap, the Intelligent Mobile Marketing Platform.
  • Email Marketing & AutomationOnboarding Email Marketing Message Optimization Tips
    KC KarnesJan 2, 2019

    Welcome Message Lessons from Email Experts

    The welcome message might at first seem trivial as many marketers would assume once a customer has signed up, the deed is done and they are validated in their role. As marketers, however, it is our job to guide users through the entire experience with the company, with the goal of promoting an ever-increasing customer lifetime value. One of the…

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