, Marketing Infographics

The Power of Individualized Marketing

Remember when Nike introduced its Just Do It campaign? Nike was able to achieve massive brand awareness and scale with this simple slogan. Billboards, TV, radio, print …‘Just Do It’ and the Nike swoosh was everywhere. The campaign’s success was largely determined by how many people Nike could get to see and hear that message. This particular approach was used by most big brands during the mass marketing or ‘campaign era’ and by and large it resonated with consumers and drove sales. Mass marketing worked. Fast forward about 30 years, enter the Internet, mobile phones and social media, and we’re