Why Website Speed Matters and 5 Ways to Increase It

Have you ever given up on a slow-loading webpage, tapping the back button to go find the information you were looking for elsewhere? Of course, you have; everyone has at one point or another. After all, 25% of us will abandon a page if it hasn’t loaded in four seconds (and expectations are only rising as time goes on). But that’s not the only reason that website speed matters. Google’s rankings take into account your site’s performance and