The Promised Land: Profitable and Sustainable Marketing ROI Just Ahead

Reading Time: < 1 minute Welcome to what marketing technologists are calling The Customer Experience Era. By 2016, . Source: Gartner As consumer behavior and technologies continue to evolve, your content marketing strategies need to align with the customer journey. Successful content is now being driven by experiences — when, where and how customers want it. A positive experience in every marketing channel is the single most important key to this evolution. Widen has explored this phenomenon in their recent