Customer Relationship Management, Marketing Infographics

The Promised Land: Profitable and Sustainable Marketing ROI Just Ahead

Welcome to what marketing technologists are calling The Customer Experience Era. By 2016, . Source: Gartner As consumer behavior and technologies continue to evolve, your content marketing strategies need to align with the customer journey. Successful content is now being driven by experiences — when, where and how customers want it. A positive experience in every marketing channel is the single most important key to this evolution. Widen has explored this phenomenon in their recent infographic, Arming Your Content Marketing for the New Battlefield: Customer Experience. It’s a comprehensive view of how your content marketing