The Promised Land: Profitable and Sustainable Marketing ROI Just Ahead

Welcome to what marketing technologists are calling The Customer Experience Era. By 2016, 89% of companies expect to compete on the basis of customer experience, vs 36% four years ago. Source: Gartner As consumer behavior and technologies continue to evolve, your content marketing strategies need to align with the customer journey. Successful content is now being driven by experiences — when, where and how customers want it. A positive experience in every marketing channel is