The Pros and Cons of a Double Opt-In Email Campaign

Customers don’t have the patience to sort through cluttered inboxes. They’re inundated with marketing messages on a daily basis, much of which they never signed up for in the first place. According to the International Telecommunication Union, 80 percent of global e-mail traffic can be classified as spam. Additionally, the average email open rate among all industries falls between 19 to 25 percent, meaning that a large percent of subscribers aren’t even bothering to click the subject lines. The fact is, however, that email marketing is one of the most effective ways to target customers. Email marketing is the best

Read More...