Krystal Putman-Garcia's Articles on Martech Zone
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Krystal Putman-Garcia
Krystal Putman-Garcia is the VP of Marketing for Localist, where she helps organizations maximize the value of their events to grow sales and engagement efforts. She has spent the past 15 years working in various marketing and partnership capacities, from managing and growing multi-million dollar sponsorships at Discovery Channel to leading market entry strategies for an Israeli medical device start up.
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Krystal Putman-GarciaOct 4, 2016
5 Ways Your Event Calendar Can Enhance SEO
Search engine optimization (SEO) is an endless battle. On one hand, you have marketers seeking to optimize their web pages to improve placement in search engine rankings. On the other hand, you have search engine giants (like Google) continually changing their algorithms to accommodate new, unknown metrics and make for a better, more navigable and personalized web. Some of the…