Marketing Tools, Search Marketing

5 Ways Your Event Calendar Can Enhance SEO

Search engine optimization (SEO) is an endless battle.  On one hand, you have marketers seeking to optimize their web pages to improve placement in search engine rankings. On the other hand, you have search engine giants (like Google) continually changing their algorithms to accommodate new, unknown metrics and make for a better, more navigable and personalized web. Some of the best ways to optimize your search ranking include increasing the number of individual pages and backlinks, encouraging social sharing and making sure your site always has fresh content. The common thread?  All of these can be achieved with the launch

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