Lara Albert's Articles on Martech Zone

Total articles: 2
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Lara Albert

Lara is Vice President of Global Marketing at Globys where she assumes corporate marketing responsibilities and leads acquisition marketing for the company’s contextual marketing products. Formerly she held senior brand management and product marketing roles at Kraft Foods, America Online and VeriSign.
  • E-commerce and Retail
    target people
    Lara AlbertSep 23, 2015

    Amplero: A Smarter Way to Reduce Customer Churn

    When it comes to reducing customer churn, knowledge is power especially if it’s in the form of rich behavioral insight. As marketers we do everything we can to understand how customers behave and why they leave, so that we can get prevent it. But what marketers often get is a churn explanation rather than a true prediction of churn risk.…

  • Analytics & Testingmachine learning
    Lara AlbertApr 17, 2013

    Marketers and Machine Learning: Faster, Smarter, More Effective

    For decades A/B testing has been used by marketers to determine the effectiveness of offers in driving response rates. Marketers present two versions (A and B), measure the response rate, determine the winner, and then deliver that offer to everyone. But, let’s face it. This approach is cripplingly slow, tedious, and inexcusably inaccurate – especially when you apply it to…

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