Customer Relationship Management, Ecommerce and Retail, , Marketing Automation

Amplero: A Smarter Way to Reduce Customer Churn

When it comes to reducing customer churn, knowledge is power especially if it’s in the form of rich behavioral insight. As marketers we do everything we can to understand how customers behave and why they leave, so that we can get prevent it. But what marketers often get is a churn explanation rather than a true prediction of churn risk. So how do you get in front of the problem? How do you predict who may leave with enough accuracy and sufficient time to intervene in ways that influence their behavior? For as long as marketers have been trying to

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Analytics & Testing, Content Marketing, Search Marketing, Technology

Marketers and Machine Learning: Faster, Smarter, More Effective

For decades A/B testing has been used by marketers to determine the effectiveness of offers in driving response rates. Marketers present two versions (A and B), measure the response rate, determine the winner, and then deliver that offer to everyone. But, let’s face it. This approach is cripplingly slow, tedious, and inexcusably inaccurate – especially when you apply it to mobile. What a mobile marketer really needs is a way to determine the right offer for each customer in a given context. Mobile subscribers present a unique challenge when it comes to identifying the optimal way to engage them and

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