VIDEO: Grumpy Cat, the Fat Jew & the USCTO Link Awareness & Engagement

What do Grumpy Cat and the Fat Jew have in common with Presidential appointee Megan Smith? And what does that tell us about marketing? As someone who’s been measuring the overall chatter at SXSW for three years running, I decided to do a little experiment this year by comparing the data science (i.e. social listening) with a data sample (i.e. walking up 6th street with a camera crew and asking people silly questions). Here’s what happened: Now, whether this is the first time that someone who reports to Barack Obama was used in a marketing data study alongside a cat

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