Customer Relationship Management, Ecommerce and Retail,

Social Media’s Marked Effect on Customer Experience

When businesses first ventured into the world of social media, it was used as a platform to market their product and increase sales. In the last few years, however, social media has morphed into the favored medium of the online community — a place to interact with the brands they admire, and more importantly, seek help when they have issues. More consumers than ever are looking to communicate with brands via social media, and your company won’t be able to compete if you don’t join in. Every interaction matters, and ignoring customers is simply not an option — doing so

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