Laura Himmer is a great editor. Her niche area is Marketing Guide, Fashion blogging, Lifestyle and inspirational writing. She is a fitness freak and loves yoga. Laura is a fearless and fun-loving woman.
“Ecommerce Brands are Facing 80% Failure Rate” Practical E-commerce Despite these distressing statistics, Levi Feigenson successfully generated $27,800 in revenue during the first month of his e-commerce business. Feigenson, with his wife, launched an eco-friendly accessories brand named Mushie in July of 2018. Since then, there is no going back for the owners as well as for the brand. Today, Mushie brings around $450,000 in sales. At this competitive e-commerce age, where 50% of sales
The e-commerce industry is expected to grow continuously in the coming years. Due to advancements in technology and variation in consumer shopping preferences, it will be tough to hold the forts. Retailers who are well equipped with the latest trends and technology will be more successful compared to other retailers. As per the report from Statista, global retail e-commerce revenue will reach up to $4.88 trillion by 2021. Hence, you can imagine how fast the market
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In this Martech Zone Interview, we speak to Kate Bradley-Chernis, the CEO at Lately (https://www.lately.ai). Kate has worked with the largest brands in the world to develop content strategies that drive engagement and results. We discuss how artificial intelligence is helping to drive organizations' content marketing results. Lately is a social media AI content management…
In this Martech Zone Interview, we speak to Mark Schaefer. Mark is a great friend, mentor, prolific author, speaker, podcaster, and consultant in the marketing industry. We discuss his newest book, Cumulative Advantage, which goes beyond marketing and speaks directly to the factors that influence success in business and life. We live in a world…
In this Martech Zone Interview, we speak to co-founder and CEO of Casted, Lindsay Tjepkema. Lindsay has two decades in marketing, is a veteran podcaster, and had a vision to build a platform to amplify and measure her B2B marketing efforts... so she founded Casted! In this episode, Lindsay helps listeners understand: * Why video…
For almost a decade, Marcus Sheridan has been teaching the principles his book to audiences around the globe. But before it was a book, the River Pools story (which was the foundation) was featured in multiple books, publications, and conferences for its incredibly unique approach to Inbound and Content Marketing. In this Martech Zone Interview,…
In this Martech Zone Interview, we speak to Pouyan Salehi, a serial entrepreneur and has dedicated the last decade to improving and automating the sales process for B2B enterprise sales reps and revenue teams. We discuss the technology trends that have shaped B2B sales and explore the insights, skills and technologies that will drive sales…
In this Martech Zone Interview, we speak to Michelle Elster, the President of Rabin Research Company. Michelle is an expert in both quantitative and qualitative research methodologies with extensive experience internationally in marketing, new product development, and strategic communications. In this conversation, we discuss: * Why do companies invest in market research? * How can…
In this Martech Zone Interview, we speak to Guy Bauer, founder and creative director, and Hope Morley, chief operating officer of Umault, a creative video marketing agency. We discuss Umault's success at developing videos for businesses that thrive in an industry rife with mediocre corporate videos. Umault have an impressive portfolio of wins with clients…
In this Martech Zone Interview, we speak to Jason Falls, author of Winfluence: Reframing Influencer Marketing To Ignite Your Brand (https://amzn.to/3sgnYcq). Jason speaks to the origins of influencer marketing through to today's best practices that are providing some superior results for the brands that are deploying great influencer marketing strategies. Aside from catching up and…
In this Martech Zone Interview, we speak to John Vuong of Local SEO Search, a full-service organic search, content, and social media agency for local businesses. John works with clients internationally and his success is unique among Local SEO consultants: John has a degree in finance and was an early digital adopter, working in traditional…
In this Martech Zone Interview, we speak to Jake Sorofman, President of MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle. MetaCX helps SaaS and digital product companies transform how they sell, deliver, renew and expand with one connected digital experience that includes the customer at every stage. Buyers at SaaS…
