Laura Swanson's Articles on Martech Zone

Total articles: 1
Laura Swanson

Laura Swanson

Laura Swanson is a senior consultant at FitForCommerce, with over 20 years of leadership in multi-channel retailing, spanning many areas of expertise – from Buying, Planning & Allocation, Staffing, Marketing Operations, IT/Telecom and Clienteling to Omnichannel Strategy.
  • E-commerce and Retail
    customer journey personalization
    Laura SwansonSep 25, 2015

    Personalizing the Customer’s Shopping Journey

    Tailoring the shopping experience to individual consumers isn’t a new idea. Just think about the feeling you get when you visit a local restaurant and the waitress remembers your name and your usual. It feels good, right? Personalization is about recreating that personal touch, showing the customer that you understand and care about her. Technology may enable personalization tactics, but…

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