Lavon Temple

Lavon Temple is the Digital Media Specialist at BLASTmedia, developing communication plans for business-to-business clients outlining goals, strategies, and tactics.
  • Email Marketing & AutomationServing is the New Selling | Marketing Tech Blog

    Serving is the New Selling

    I attended an Indianapolis AMA luncheon where Joel Book spoke about Marketing to the Power of One. His presentation contained a plethora of great information around using digital marketing to serve customers more effectively. Although, there were several takeaways from the program, there was one that stuck with me. The notion that: serving is the new selling. Basically, the idea…

  • Email Marketing & AutomationDepositphotos 45769823 s

    5 Point Email Marketing Holiday Checklist

    It’s Fall which means back to school shopping is in full swing and students are on their way back to the classroom. However, Timing. Be aware that even though it’s only August, several people are already starting to look into gift ideas. If they find it for the right price, they go ahead and purchase to be ahead of the…

  • Content MarketingEmail marketing

    3 Email Marketing Tools You Need to Know About

    Text to Subscribe – If you are working with an email marketing agency, they will likely already have connections with a partner who offers the text to subscribe feature. Text to Subscribe is a great email marketing tool. It is a hands off approach to growing your email marketing list. Your email marketers take the time to set this up…

  • Content MarketingTime to Spring Clean that Email Marketing Program | Marketing Tech Blog

    Time to Spring Clean that Email Marketing Program

    It’s that time of year again. The days are longer and the weather is nicer. People usually take advantage of spring time to be able to clean their houses from top to bottom. I know I’ve already done a deep clean of my humble abode. It’s not a bad idea to translate cleanliness to your email marketing program. Here are…

  • Content Marketing3 Take-Aways from 5 Keys to Exceptional Email Marketing | Marketing Tech Blog

    3 Take-Aways from 5 Keys to Exceptional Email Marketing

    According to the 2012 MarketingSherpa Benchmark Survey, several companies are likely to increase their email budget by more than 30% in 2012. However, Delivra is finding that most companies are still struggling with the same fundamental tactics of email – list building, content, integration, design, etc. Don’t increase your email budgets without a clear focus on what needs to improve…

  • Email Marketing & AutomationStove Top

    Don’t Put Email on the Back Burner!

    In the last Delivra guest post for Martech, Neil included a survey asking you all what some of the main obstacles were that you were facing with your email programs. One of them was the lack of time to accomplish what was wanted. I completely understand being pressed for time; there never seems to be enough hours in the day!…

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