I attended an Indianapolis AMA luncheon where Joel Book spoke about Marketing to the Power of One. His presentation contained a plethora of great information around using digital marketing to serve customers more effectively. Although, there were several takeaways from the program, there was one that stuck with me. The notion that: serving is the new selling. Basically, the idea that helping a customer is more effective than constantly trying to sell to them. How can that apply to your email marketing campaigns? Send out helpful emails that serve a specific purpose for your clients.
It’s Fall which means back to school shopping is in full swing and students are on their way back to the classroom. However, Timing. Be aware that even though it’s only August, several people are already starting to look into gift ideas. If they find it for the right price, they go ahead and purchase to be ahead of the game. Position your emails for that audience and craft emails to capture those buyers. Of course, some of the major dates you want to prepare for are Black Friday and Cyber Monday, but you should
Around Valentine’s Day this year, I noticed a couple of organizations using a heart in their subject line. (Similar to the example below) Since then, I’ve seen more and more companies starting to use symbols in their subject lines in order to grab the attention of a reader. Using special characters in the subject line is one of the latest email trends and many organizations are already jumping on board. However, if you haven’t yet, there are a few things to consider before implementing. First of all, you should determine if using symbols makes sense
Text to Subscribe – If you are working with an email marketing agency, they will likely already have connections with a partner who offers the text to subscribe feature. Text to Subscribe is a great email marketing tool. It is a hands off approach to growing your email marketing list. Your email marketers take the time to set this up while you sit back and watch it run. With little effort, you will see how easily people can text to sign up to receive your emails. Email Client Previews – Litmus and Email on Acid.
“Year-over-year, from March 2011 to March 2012, email opens on mobile devices grew 82.4 percent,” according to Return Path mobile statistics. Making mobile part of your email marketing efforts is no longer for advanced email campaigns; it’s a necessity. Recently, Delivra published How to Make Your Email Marketing Mobile Friendly, a resource that offers 2012 mobile trends, statistics, and recommendations on how to get your email marketing ready for your on-the-go audience. The whitepaper discusses three critical components for mobile email success and the tactics needed to employ such a strategy. Where is your audience