Call tracking is an established technology currently undergoing a major resurgence. With the rise of smartphones and the new mobile customer, click-to-call capabilities are becoming far more alluring to the modern marketer. That allure is part of what’s driving the 16% year-over-year increase in inbound calls to businesses in Q1 of 2015. But despite the increase in both calls and mobile advertising, many marketers have yet to jump on call tracking a an effective marketing tactic and are at a loss as to how to shoot this important arrow in the smart marketer’s quiver .

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