Lance Weatherby's Articles on Martech Zone

Total articles: 1

Lance Weatherby

Lance Weatherby is Vice President of Sales and Marketing at CallRail. He has a passion for building customer-focused Internet companies and a proven record of achievement. He served as a Startup Catalyst with the Advanced Technology Development Center at Georgia Tech and has held executive business development, marketing and general management positions at nCrowd, CipherTrust, EarthLink, and MindSpring.

Analytics & Testing

Lance WeatherbyJul 9, 2015

Best Practices for Implementing Call Tracking Across Your Marketing Strategies

Call tracking is an established technology currently undergoing a major resurgence. With the rise of smartphones and the new mobile customer, click-to-call capabilities are becoming far more alluring to the modern marketer. That allure is part of what’s driving the 16% year-over-year increase in inbound calls to businesses. But despite the increase in both calls and mobile advertising, many marketers…

Best Practices for Implementing Call Tracking Across Your Marketing Strategies

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