Call tracking is an established technology currently undergoing a major resurgence. With the rise of smartphones and the new mobile customer, click-to-call capabilities are becoming far more alluring to the modern marketer. That allure is part of what’s driving the 16% year-over-year increase in inbound calls to businesses. But despite the increase in both calls and mobile advertising, many marketers have yet to jump on call tracking an effective marketing tactic and are at a