Meen Boriboune's Articles on Martech Zone
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Email Marketing & Automation
The Importance of a Click Whitepaper
Delivra, our client email marketing sponsor, has created a whitepaper demonstrating the importance of a click as it can be the difference between making the sale. The Importance of a Click whitepaper discusses the rationale behind every click, the tactics to improve the click rates, and some real life experiences to reveal how understanding the importance of a click will…
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Content Marketing
Does Animation in Emails Really Work?
You have 30 seconds to capture your readers’ attention once they click on your email. This is definitely a small window. If you’re like me, then you might think that animation is a bit risky to use with email marketing, but you want to attract your recipients’ attention. So, what do you do? However, after going through our email marketing sponsor’s trend…
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Content Marketing
What’s Your Social Media Impression?
“You never get a second chance to make a first impression,” my business professor, Marvin Recht, always reminds his students. Don’t make the mistakes that many have made before you. In today’s world, the first impression idea still holds true. However, digital consumers and social media allow us to connect in ways that we could never have in the past. And the…