Matt Caldwell's Articles on Martech Zone

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Matt Caldwell

An email design pioneer since 1999, he is the founder of Yesmail’s award-winning Creative Services group (clients include HP, Coca-Cola, At&T, eBay, Kodak, Microsoft, Intel, Warner Bros & many more). Matthew received a Bachelor’s Degree in Marketing from Indiana University and studied Art/Graphic Design at The Pacific Northwest College of Art and the Oregon College of Art & Craft. Matthew was formerly the Creative Director for ThrustMaster, Labtech, Logitech and @Once.

Email Marketing & Automation

Matt CaldwellApr 7, 2015

Combining Tactics to Increase Your Email Engagement

Email has lent itself to marketing since the platform’s inception. Where “electronic mail” once mirrored postal mail in form and function, the platform’s versatility means that each message should be personal, adaptable and engaging to a variety of audiences. This year, marketers need to stop considering email technologies and tactics as standalone tools, but rather as parts of a much…

Combining Tactics to Increase Your Email Engagement

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