Why Website RFPs Don’t Work

As a digital agency in business since 1996, we’ve had the opportunity to create hundreds of corporate and non-profit websites. We’ve learned plenty along the way and have gotten our process down to a well-oiled machine. Our process starts with a website blueprint, which allows us to do some initial prep work and hammer out details with the client before we get too far down the road of quoting and designing. Despite the fact that

Set Your Profiles Free: Unlink Your Twitter Account

I’ll admit… the recent announcement of the breakup between Twitter and LinkedIn warmed my heart. No longer will people be able to just mindlessly blast their Twitter updates into LinkedIn without having to actually log in and engage. While I know others share my glee, what are the pros and cons of cross-linking your Twitter account to other networks? Since Facebook still allows this practice, it’s still happening. While it drives me nuts, I’ll admit

5 business phone practices that damage your brand

Running a small business is difficult and stressful. You are constantly wearing multiple hats, putting out fires, and trying to make every dollar stretch as far as possible. You are focusing on your website, your finances, your employees, your customers, and your brand and hoping you can make good decisions every time. Unfortunately, with all the directions small business owners are pulled, it can be difficult to put enough time and attention into branding. However,

How to get blog ideas using Google

As you may know, blogging is a great content marketing activity and can lead to improved search engine rankings, stronger credibility, and a better social media presence. However, one of the most difficult aspects of blogging can be getting ideas. Blog ideas can come from many sources, including customer interactions, current events, and industry news. However, another great way to get blog ideas is to simply use Google’s new instant results feature. The way to

Increase email productivity with offline mode

Most people who know me are aware of my love affair with Inbox Zero. First made popular by Merlin Mann, Inbox Zero is a method of managing your email and keeping your inbox empty. It’s a great email productivity system. I’ve taken the concepts, distilled them a bit further, and and added a few new twists. I also teach educational sessions on email productivity on a regular basis. Though I’m a big fan, not everyone

Stop Hiding from Your Visitors

It still amazes me how many companies hide from their customers. I was doing some research last week on iPhone app developers because I have a client who is in need of an iPhone app. I asked some people on Twitter. Douglas Karr gave me some referrals and I also knew of one referral from a previous conversation with another friend. I went to the websites of three different companies and immediately got frustrated. Each

No, email is not dead

I noticed this tweet from Chuck Gose yesterday and it referenced an article on the New York Times website called “Email: Press Delete.” Every so often we all see these types of articles that make the cry “email is dead!” and suggest that we should look at the habits of the younger generation to see how we will communicate in the future. Chuck thought this was tiresome and stated that email is not going away

CMS Expo: A Gem Among Marketing and Technology Conferences in the Midwest

I had the pleasure of speaking at the CMS Expo last week in Chicago. This was the first time I had attended this conference I was not sure what to expect. I was pleasantly surprised at how great it was. The CMS Expo is a learning and business conference devoted to Content Management Systems and website services. It features a number of tracks centered around business and technology themes. The five tracks at this year’s