The Marketing Automation Challenges of Marketers, Salespeople, and CEOs (Data + Advice)

Marketing Automation has been used by large corporations ever since it came to life. This phenomenon made its mark on marketing technology in a number of ways. Early solutions were (and mostly still are) robust, feature-rich, and consequently complex and expensive. All these made it hard for smaller companies to implement marketing automation. Even if a small business can afford marketing automation software they have a hard time getting true value out of it. This