Content Marketing,

Understanding Facebook’s News Feed Ranking Algorithm

Getting your brand visibility in the news feeds of your target audience is the ultimate achievement for social marketers. This is one of the most important, and often elusive, goals in a brand’s social strategy. It can be especially difficult on Facebook, a platform that has an elaborate and constantly evolving algorithm designed to serve audiences the most relevant content. EdgeRank was the name given to Facebook’s news feed algorithm years ago and even though it is now considered obsolete internally, the name has lived on and continues to be utilized by marketers today. Facebook is still utilizing the concepts

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