How Effective Is Live Streaming For Your Brand?

As social media continues to explode, companies are on an evolving quest for new ways of sharing content. In the past, most businesses stuck to blogging on their website, which made sense: It’s historically been the cheapest, easiest, and most time-efficient means of generating brand awareness. And while mastering the written word remains essential, studies are indicating that the production of video content is somewhat of an untapped resource. More specifically, the production of ‘live