Mike Saldi's Articles on Martech Zone

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Mike Saldi

Responsible for all Customer Success, Support, Services, and Partnerships at Preact. Preact is a cloud-based customer success service that helps subscription software companies maximize customer lifetime value by reducing churn, acquiring new paid customers, and increasing user revenues. Preact models usage and behavior patterns using big data analytics, behavioral science, and machine learning.
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    Mike SaldiJan 6, 2015

    Why Your B2B Marketing Needs an Early Warning System

    The saying you snooze, you lose applies directly to marketing, but unfortunately not many marketers seem to realize this. Too often, they wait until the last minute to learn about valuable prospects or a customer that is on the cusp from leaving, and these delays can seriously impact an organization’s bottom line. Every B2B marketer needs an early warning system…

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