Content Marketing, Marketing Automation, Sales Enablement

Why Your B2B Marketing Needs an Early Warning System

The saying you snooze, you lose applies directly to marketing, but unfortunately not many marketers seem to realize this. Too often, they wait until the last minute to learn about valuable prospects or a customer that is on the cusp from leaving, and these delays can seriously impact an organization’s bottom line. Every B2B marketer needs an early warning system that helps turn leads into results. Too little, too late Modern marketers generally measure campaign success by closed won deals or via a near-term proxy, like Sales Qualified Leads (SQLs). The problem with this is 4-fold. To start, it ignores

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