The traditional image of a successful salesperson is someone who sets off (probably with a fedora and briefcase), armed with charisma, persuasiveness, and a belief in what they are selling. While amiability and charm certainly play a role in sales today, analytics has emerged as the most important tool in any sales team’s box. Data is at the core of the modern sales process. Making the most out of data means extracting the right insights to figure out what is working and what is not. Without analytics in place to do this, sales and marketers
Articles by Michael Schultz
Michael Schultz
Michael Schultz leads Marketing and Business Development for ClearSlide. Prior to ClearSlide, he served as VP of Strategic Alliances at DocuSign, where he bult out and managed the company’s key partnerships and programs over three years of rapid growth. Michael spent nearly eight years with Microsoft Corporation in various SaaS product management and marketing roles following the acquisition of PlaceWare web conferencing.