Customer Relationship Management, Sales Enablement

Azuqua: Eliminate Your Silos and Connect Cloud and SaaS Applications

Kate Legett, VP and principal analyst at Forrester in a September 2015 blog post wrote in her post, CRM is Fragmenting. It’s A Controversial Topic: Keep customer experience front and center of your company. Make sure that you are supporting your customers through their end to end journey with easy, effective, enjoyable engagement, even when the customer’s journey crosses technology platforms. The CRM fragmentation creates a pain that ripples to the customer experience. A 2015 Cloud Report by Netskope cites that the average enterprise uses over 100 applications across marketing and CRM. While SaaS apps drive significant efficiencies, they also create complexities

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