Marketing Automation, Sales Enablement

How to Deploy a Successful Marketing Automation Strategy

How do you deploy a successful marketing automation strategy? For many businesses, this is the million (or more) dollar question. And it’s an excellent question to be asking. However, first you must ask, what classifies as a successful marketing automation strategy? What is a Successful Marketing Automation Strategy? It starts with a goal or set of goals. There are a few key goals that help you clearly measure successful use of marketing automation. They include: Successful Marketing Automation Strategies Result in an Increase in: Qualified lead generation Sales opportunities Sales productivity Revenue Successful Marketing Automation

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