Mike Tirone's Articles on Martech Zone

Total articles: 1
Mike Tirone

Mike Tirone

Mike is the Senior Digital Marketing Strategist for R2i. He's incredibly passionate about content; creating it, marketing it, consuming it, analyzing it and improving it. As a natural communicator with a degree in writing, years of owning a photography company and an addiction to the digital marketing world, my experience and passions beautifully combine as a senior digital marketing strategist.
  • Content MarketingGated Content
    Mike TironeJun 26, 2017

    Gated or Non-Gated Content: When? Why? How…

    Reaching your audience by intersecting with their digital behaviors is getting inherently more accessible through targeted advertising and media. Getting your brand to the forefront of your buyer’s mind, helping them become more aware of your brand and hopefully entering them into the well-known buyer’s journey is substantially harder. It takes is content that resonates with their needs and interests,…

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