Many B2B marketers know email marketing can be one of the most effective lead generation tools, with research from the Direct Marketing Association (DMA) showing an average ROI of $38 for each $1 spent. But there is no doubt that implementing a successful email campaign can have its challenges. To better understand the challenges marketers are facing, email marketing software provider Delivra teamed up with Ascend2 to conduct a survey among this audience. The results are included in a new report titled, B2B Email List Strategy, which provides insights into the most significant barriers to
Articles by Neil Berman
Neil Berman
Neil Berman is the founder and CEO of Delivra, an email marketing service provider and strategic consultancy. With nearly 20 years in the software industry, Berman continues to be driven by a passion to find innovative solutions that help clients win in their industries.