How Can Retailers Capitalise on the International Ecommerce Opportunity this Christmas?

With the global market for cross-border ecommerce now valued at £153bn ($230bn) in 2014, and predicted to surge to £666bn ($1 trillion) by 2020, the business opportunity for UK retailers has never been greater. International consumers are increasingly favouring shopping from the comfort of their own homes and this is even more appealing during the holiday period, as it avoids the big crowds and stress that Christmas shopping entails. Research from Adobe’s Digital Index suggests this