Organic Search, Search Marketing

How Web Security Affects SEO

Did you know that around 93% of users begin their web surfing experience by typing their query into the search engine? This whopping figure should not surprise you. As internet users, we have become accustomed to the convenience of finding exactly what we need within seconds via Google. Whether we’re looking for an open pizza shop that’s nearby, a tutorial on how to knit, or the best place to buy domain names, we expect instant gratification and quality answers that satisfy our search intent. The value of organic traffic has put search engine optimization in


Content Marketing, Search Marketing

How to Rebrand Your Business Without Losing Traffic

Not many companies have everything figured out the moment they launch their website. On the contrary, almost 50% of small businesses don’t even have a website, let alone a brand image that they want to develop. The good news is you don’t necessarily have to have it all figured out right off the bat. When you’re just starting out, the most important thing is precisely that – to start. You always have time to make changes and rebrand. As a CMO of Domain.ME, operator of personal .ME domain names, I witness small and big rebranding