- Email Marketing & Email Marketing Automation
How Small Businesses Use Software to Manage Contacts
With over 90% of small businesses using some digital form of data management to store contacts, it seems apparent that small businesses have plunged into the digital age. But, we wanted to know what these small businesses are doing with the contact data. What we discovered may surprise you. You can find the full survey results at the AddressTwo University.
- Emerging Technology
My Facebook Usability Rant
I’m afraid I have no new information to share with the readers of the Martech Zone, just a plea for your help. After watching the video below, please either: Tell me if there is some work-around to this that I’ve missed, or… Retweet this status update until your fingers bleed so that it gets someone’s attention at Facebook. [youtube:http://www.youtube.com/watch?v=5G-90bZXVjw]
- Marketing & Sales Videos
How To Get Link Juice from Youtube
I’ve been having a lot of success leveraging Youtube to boost the relevance of landing pages for a specific keyword. It’s a simple process and here’s how it goes: Create a landing page that has your keyword in the URL, hyphen separated. This helps bots to view the words differently and therefore acknowledge your relevance to the phrase you’re targeting. …
- Mobile and Tablet Marketing
Technology Half-Life: When NOT to Bootstrap It
I would like to dispel a few rumors. I’m not opposed to venture capitalists. I don’t think angel investors are really demons. I don’t even think that everyone should or even could “bootstrap” their business successfully. To prove it, I’d like to tell you about the #1 reason that you and your partners might need to start shamelessly promoting your…
- Content Marketing
New Website, Take II
I had a great conversation this morning with Jeb from smallbox. (That’s right, I madonna’ed him. If you don’t know who Jeb is, where have you been?) Nevermind the fact that I accidentally ordered a double-shot, and I can’t hold my hands still right now, I’m pretty sure that what he said to me would have seemed just as profound…
- Email Marketing & Email Marketing Automation
Contact Forms, Bots, and Shameless Spam
Anti-spam is a huge topic with email. People have been trying to keep their inbox clean for years with everything from the annoying spamarrest tools to simple junk-mail filters with their uncanny ability for false-positives. In fact, email spam became such a nuisance that the government even stepped in (imagine that) and wrote laws about it. But there’s one form…