- Mobile and Tablet Marketing
Avoid the App Store with Apple iOS Add to Home Screen
I’ll catch some flack for this, but I’m not a Mac fan. Ok, I just plain can’t stand them. I can’t put my finger on why, but here’s a start: to develop an App for the illustrious iPhone, you must develop only on a Mac with Mac software – an investment well over $2,000. Nevertheless, the iPhone is a market-changer,…
- Email Marketing & Email Marketing Automation
How Small Businesses Use Software to Manage Contacts
With over 90% of small businesses using some digital form of data management to store contacts, it seems apparent that small businesses have plunged into the digital age. But, we wanted to know what these small businesses are doing with the contact data. What we discovered may surprise you. You can find the full survey results at the AddressTwo University.
- Content Marketing
Avatar Branding: Cold or Creative?
Ever since I picked up @kyleplacy‘s and @edeckers‘s book “Branding Yourself” I began to second guess a decision I made early in my young tech start-up. Years ago, I created a persona named Addy. She was a feature of the software, but more than that, she was the most hands-on servant to our customers. My goal was for people to…
- Emerging Technology
My Facebook Usability Rant
I’m afraid I have no new information to share with the readers of the Martech Zone, just a plea for your help. After watching the video below, please either: Tell me if there is some work-around to this that I’ve missed, or… Retweet this status update until your fingers bleed so that it gets someone’s attention at Facebook. [youtube:http://www.youtube.com/watch?v=5G-90bZXVjw]
- Emerging Technology
How to Get a New Website Crawled by Google Tomorrow
Recently, I’ve been launching a lot of new websites. As AddressTwo has grown and my time has freed up, it’s created a perfect storm of new ideas and free time to execute, so I’ve bought dozens of domains and implemented micro-sites left and right. Of course, I’m impatient, too. I have an idea on Monday, build it on Tuesday, and…
- Marketing & Sales Videos
How To Get Link Juice from Youtube
I’ve been having a lot of success leveraging Youtube to boost the relevance of landing pages for a specific keyword. It’s a simple process and here’s how it goes: Create a landing page that has your keyword in the URL, hyphen separated. This helps bots to view the words differently and therefore acknowledge your relevance to the phrase you’re targeting. …
- Mobile and Tablet Marketing
Technology Half-Life: When NOT to Bootstrap It
I would like to dispel a few rumors. I’m not opposed to venture capitalists. I don’t think angel investors are really demons. I don’t even think that everyone should or even could “bootstrap” their business successfully. To prove it, I’d like to tell you about the #1 reason that you and your partners might need to start shamelessly promoting your…
- Analytics & Testing
Aw, heck. I guess I’ll start a marketing business!
What do you get when you mix a high unemployment rate with a highly educated (some say over-educated) society? Consultants, of course. Lots of them. After all, if you’ve been in corporate marketing for 25 years where you were fortunate enough to have your employer pay for you to become a “master of business administration” just before they stopped paying…
- Content Marketing
New Website, Take II
I had a great conversation this morning with Jeb from smallbox. (That’s right, I madonna’ed him. If you don’t know who Jeb is, where have you been?) Nevermind the fact that I accidentally ordered a double-shot, and I can’t hold my hands still right now, I’m pretty sure that what he said to me would have seemed just as profound…
- Email Marketing & Email Marketing Automation
Contact Forms, Bots, and Shameless Spam
Anti-spam is a huge topic with email. People have been trying to keep their inbox clean for years with everything from the annoying spamarrest tools to simple junk-mail filters with their uncanny ability for false-positives. In fact, email spam became such a nuisance that the government even stepped in (imagine that) and wrote laws about it. But there’s one form…
