Omri Argaman's Articles on Martech Zone

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Omri Argaman

Omri has been in digital marketing for 20 years and has extensive experience. Omri is the co-founder and CMO/CGO of Zoomd, a mobile user acquisition platform. Before Zoomd, Omri was a co-founder and VP of Business Development at mobile marketing provider Moblin which merged with Zoomd in 2017. Omri began his career in sales and marketing at Microsoft.
  • Advertising TechnologyReconsidering the open web for your next advertising campaign vs walled gardens
    Omri ArgamanJan 9, 2025

    Reconsidering The Open Web For Your Next Ad Campaign

    The open web and walled gardens represent two distinct approaches to the digital advertising landscape. The open web encompasses the vast expanse of the internet that is freely accessible, including websites, blogs, forums, and apps outside the control of dominant platforms. It thrives on interoperability and offers advertisers diverse opportunities to reach audiences across independent publishers and platforms. In contrast,…

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