Constructing a Mailing List for Email Marketing

There’s no doubt that email marketing can be one of the most effective ways to reach out to potential customers. It has an average ROI of 3800 percent. There’s also little doubt that this form of marketing has its challenges. Businesses must first attract subscribers who have a chance of converting. Then, there’s the task of segmenting and organizing those subscriber lists. Finally, in order to make those efforts worthwhile, email campaigns must be designed to